Friday, July 18

Getting Festival Ready with Free People

It's Pitchfork time in Chicago. We had such an incredible time at last night's Free People Festival Pre-Party events and met a bunch of lovely ladies. It was a great way to kick off our weekend. Three of Chicago's boutiques partnered with KIND to giveaway passes to this weekend's festival. Each store had a different event and a beautifully decorated photo booth. We stopped all three stores to check out what was happening and documented our journey by taking over each Instagram account (@freepeoplewatertower, @freepeoplewickerpark, @freepeoplesouthport).

Water Tower was our first stop. They were handing out totes to the first fifty shoppers that stopped in and even had a DIY station all set up where you could add studs to your bag! We had so much fun decorating bags, sharing design ideas, and taking pictures in the beautiful photo booth set up. We grabbed a delicious KIND bar and a Vita Coco coconut water, then headed to Wicker Park.

Wicker Park partnered with the ladies of Solo Salon for a braid bar. When we walked in, the store was full of girls with beautifully braided hair. The stylists spent the whole event creating dazzling hairdos that everyone adored. We did some shopping and talked about all things hair/braids. On to our final stop, the Southport boutique.

Southport hosted a dreamy Backyard Session with a live performance by Island of Misfit Toys. Our feet were tapping the whole time as the band performed music that set an ambience to move and groove. With superb weather, delightful music, and great friends; it was the perfect way to end our night. The space was so magical, we hope they have more outdoor events soon.

Who's heading to Pitchfork this weekend? Gates open at 3 PM today, so don't forget to stop by a Free People beforehand and get festival ready. Hope to see you there!

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